The Power of Stories
Stories build an emotional connection between you and your listener. Facts are important, but stories are necessary because they capture the imagination of the listener. The story helps create a word picture in the mind of the receiver. Facts can be forgotten, stories stay with us.
Mike George is the CEO of QVC. Every Monday, he writes to his employees something to inspire them. He often tells stories from his personal life. He wrote about his 11 year old son’s miscommunication with a hair stylist. The woman shaved his head instead of giving him a trim has he requested. The kid was traumatized and wore a baseball cap until his hair grew back.
He uses this anecdote to illustrate the importance of communicating clearly with QVC customers.
George believes that these kinds of stories “create a high level of engagement and connection between the one giving the illustration and those who are hearing it.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment