People forget what you say, but not how you make them feel.

That's what Warren Beatty reportedly once said. I think there's a lot of truth to it. Look at your own life. Think of those who inspired you, made you angry, hurt your feelings or made you feel proud. The words may not be quotable, but the feelings that you associate with that person are unforgettable.

We tend to be attracted to those who help us feel better about our selves--not in a disingenuous or patronizing way, but sincerely help us see the value in who we are.

Conversely, we stay clear of negative, angry or hostile people.

Successful politicians understand this. Those that preach the gospel of optimism...FDR, JFK, Reagan are the ones we tend to recall fondly.

I remember working for a television network that ruled by fear. That seemed to stifle creativity or the desire for people to so something out of the norm--all because they were afraid.

When customers feel understood, they are attracted to those selling them products or services.

The feeling you have will long out last the words that you hear.